The new green age (Green 2.0) is fundamentally different from the old green age (Green 1.0). Twentieth-century green was anti-corporation, anti-development, and anti-people. Humans were largely the problem, and that saddled green with a certain negative stigma. The messages were negative and the perception was negative. Green wasn’t about solutions or innovation. It was about opposition. It was about being against whatever was not green. And to be associated with green was to be associated with this negativity.

That psychology has shifted. Twenty-first century green is pro-business, pro-people, and pro-environment. It’s positive and forward looking. It’s driven by technology and pragmatic idealism. It’s guided by economics and the realities of human behavior. The hallmark of the new green age is innovation. Radical, systems innovation. Because we’re not going to protest or petition our way out of global warming or other environmental crises. We’re going to innovate. And this won’t be for the sake of being green. We’re going to innovate because that’s what we’ve always done. Because while the market for green is a new thing, the market for innovation dates to the stone age.
- http://www.maxgladwell.com/2009/03/true-innovation-green/

We are 21st Century Green...

Kim Forde - BSc BEd
Director

Kim Forde’s consulting business is called the Missing Link – Resource Coordinators. She sees herself, and her small team, as the link between the client and the environmental information that they require. Combining her qualifications and experience in Education and Science, this assistance may be the development and implementation of management systems or training or aiding in identifying, auditing and reducing their environmental impacts or eco-footprint by use of the sometimes innovative strategies that she works out in consultation with, and as most suitable for, those individual clients.  Over the past 15yrs she has assisted Wet Tropics Management Authority, Qld Dept of Main Roads, CRC Rainforest, Stanwell Corporation, Ergon Energy, Terrain NRM and many local government Councils and regional businesses to reduce their environmental impacts on the Wet Tropics World Heritage Area and the adjacent Great Barrier Reef Marine Park.  This advice is readily applied to other tropical communities.  Her advice takes into consideration complex issues and legislation, often in remote locations and difficult operating conditions and puts it into terms that are readily understood and applied by real people trying to work and live in this complex and ever changing area. 

For more information, please read our full Business Profile. (Pdf, 137Kb)

• what does it mean to me?  What am I obliged to do? How can I make sure I comply? 
• What do I need to tell the authorities or my clients to assure them we are doing the right thing?  

And we help you put your story in ‘their’ language – engineer or regulators speak, so they understand your intentions or commitments. 

We have years of practical experience working in industry, business and government departments so we know each set of requirements:  you still need to make a profit and satisfy your clients and staff, protect your community and the environment, whilst doing business legally, efficiently and using the simplest most effective ‘paperwork’ .

We can offer services to internationally recognised standards to help your business become more competitive in a market place requiring increasingly sustainable performance. 

We are 21st Century Green – Part of the solution and not just part of the problem. 

November 2011
Kim Forde Recommentation
The Missing Link's Director Kim Forde has recieved a Recommendation from TAFE QLD - " Kim has provided advanced instruction to a NWP50107 Diploma in Water Operations (Hydrometric Monitoring) group across Australia using web conferencing virtual classrooms in the subject of managing compliance in environmental management systems.

She effectively contextualised this subject to the employer's needs, using their own policies and processes. She effectively interacted with the students and willingly shared her knowledge of sustainability and environmental compliance. I highly recommend Kim." - Tracie Regan

Kim's LinkedIn